Ameriabank, a leading bank in Armenia, has been honored with the prestigious “Best Bank for Excellence in Digitalization” award by Euromoney magazine. The recognition is a testament to Ameriabank’s commitment to digital transformation and its pioneering efforts in bringing innovative solutions to the market. Over the past year, Ameriabank has outperformed its competitors in embracing transformative technologies, leading to a remarkable 46% increase in digital indicators compared to the previous year. The bank has also witnessed a significant surge in active users across all channels with a staggering 67% rise. Additionally, Ameriabank has set a new milestone by registering nearly 12 million electronic transactions, setting a new benchmark in the industry.

A key factor in Ameriabank’s digital success is its customer-centric approach. The bank has been offering its customers the convenience of opening a bank account or ordering their first card online, eliminating the need for physical visits. In 2023, Ameriabank made significant investments in an automated customer onboarding solution, streamlining the process and ensuring a seamless experience without the hassle of additional phone calls. As a result, the number of newly registered online customers has skyrocketed by 67% compared to the previous year’s figures.

Ameriabank’s internet banking system has also experienced remarkable growth, with usage reaching 71% – a remarkable 9 percentage point increase from 2022. Customers are increasingly relying on the bank’s user-friendly platform to manage their finances conveniently and securely.

The bank’s mobile application, MyAmeriabank, has emerged as a game-changer, providing customers with expanded opportunities and a wide range of functionalities. Notably, the integration of the MyInvest investment platform within the mobile application has empowered users to open brokerage accounts and conduct more than 20,000 transactions across 30 different markets, making investing more accessible and convenient than ever before.

In addition to digital banking solutions, Ameriabank has taken significant steps to enhance non-cash and electronic payment methods, ensuring greater accessibility to its customers. Furthermore, the bank has also positioned itself as a leader in the field of numerical hypoteq leasing, becoming the first bank in Armenia to fully automate the leasing process. This groundbreaking initiative has not only simplified the process for customers but also set new industry standards.

Armen Barseghyan, the CEO of Ameriabank, expressed his excitement about the prestigious recognition, saying, “We are constantly striving to improve our numerical systems, solutions, and services. By investing in business transformation and adopting cutting-edge technologies, we aim to expand our operational capabilities, accelerate the launch of new products, and provide our customers with a rapidly changing financial landscape. The Euromoney award reflects our ongoing efforts and commitment to achieving our strategic goals while enhancing the quality of life for our people.”